Shop by Collection
Link to your individual collections by creating a new linklist in the Navigation section of the admin.
You can then have it appear here by choosing your new linklist under Customize Theme / Sidebar.
News
First Post
This is your blog. You can use it to write about new product launches, experiences, tips or other news you want your customers to read about. We automatically create an Atom Feed for all your blog posts. This allows your customers to subscribe to new articles using one of many feed readers (e.g. Google Reader, News Gator, Bloglines).